Bayer and Luke Bryan Continue Partnership to Celebrate America’s Farmers and Fight Hunger with #HeresToTheFarmer Campaign | News


Bayer today announced it is renewing its multi-year partnership with five-time Entertainer of the Year Luke Bryan, joining its 2022 Farm Tour as presenting sponsor and continuing its Here to the Farmer campaign celebrating America’s farmers and fighting the hunger. New this year, Kroger, America’s largest grocer, joins the campaign featuring the first-ever Farm Tour 2022 raffle, giving fans across the country the chance to win a VIP Luke Bryan experience, tickets, giveaways and more. Together, Bayer, Kroger and Luke Bryan are encouraging fans to share the hashtag #HeresToTheFarmer on their social media. Through October 31, 2022, for every share, Bayer will help provide a meal* through the Feeding America Network, up to 1 million meals to communities in need.*

This press release is multimedia. View the full press release here:

Bayer and Luke Bryan Continue Partnership to Celebrate American Farmers and Fight Hunger with #HeresToTheFarmer Campaign (Graphic: Business Wire)

The son of a Georgia peanut farmer, Bryan launched his Farm Tour in 2009 to highlight and celebrate the contributions of American farmers. The Georgia native will set up stages in local farmers’ fields in six states from September 15-24, with tickets now on sale at

“I grew up around farming and I know the hard work, passion and courage it takes to be an American farmer,” said Luke Bryan. “They play an incredibly important role in all of our lives. That’s why I’m thrilled to team up with my friends at Bayer again to say ‘Here comes the farmer’ and give thanks for the work they do to make sure we all have food on the table and give back to the communities across the country. .”

In 2015, Bayer partnered with Luke Bryan and launched his campaign to thank farmers and help fight hunger across the country.

“We are thrilled to continue our commitment to this important campaign and our partnership with Luke Bryan and to recognize the hard work and dedication of American farmers to feed America and the world,” said Beth Roden, senior vice president and head of US communications for Bayer US. “#HerestotheFarmer reinforces the vital role that farmers and food banks play in the fight against food insecurity by feeding those in need in the United States, especially in rural communities. Through Bayer’s vision of Health for All, Hunger for None, and together with Kroger, we are working to raise even more awareness of the critical issue of food insecurity and ensure that more Americans have access to healthy foods, while thanking those who work so hard to provide for us.

As one of the founding members of Feeding America, the Kroger family of companies is proud to partner with Bayer and Luke Bryan as they help provide meals to families across the United States. As part of the #HerestotheFarmer campaign, Kroger will feature in-store signage and the first-ever Farm Tour contest. The competition gives fans the chance to win a Luke Bryan Grand Prize VIP experience which includes two VIP tickets to a selected concert on the Luke Bryan Farm Tour, a 3-day/2-night hotel stay, round-trip flights back and more. Plus, 100 lucky secondary prize winners will receive Luke Bryan Farm Tour merchandise including branded t-shirts, giveaways, autographed hats, photos and more.

“At Kroger, we believe that Fresh starts with farmers. Farmers play a key role in keeping the freshest produce on our shelves,” said Dan De La Rosa, Group Vice President, Fresh Merchandising, for Kroger. “That’s why we work with farmers who only grow the best to source locally and bring customers better, fresher options time and time again. We are honored to share our appreciation for farmers during the Luke Bryan Farm Tour, and we applaud Bayer’s support of the Feeding America food bank network, which helps those facing hunger every day. Aligned with Kroger’s commitment to creating a world with Zero Hunger | Zero Waste, we’re thrilled to see Bayer and Luke Bryan shine a light on equitable access to food on their #HerestotheFarmer tour.

By July 2022, fans can go to and complete the online entry form by providing their email address. Once registered, they will automatically receive one entry into the contest. The Grand Prize Winner and Secondary Prize Winners will be selected in July 2022.

Since the launch of the #HerestotheFarmer campaign and partnership, nearly 5 million meals have been provided to Feeding America and more than $180,000 has been donated to Feeding America member food banks and local farmers in each of the cities visited.

“No one should have to worry about where they will find their next meal, but more than 38 million people, including 12 million children, face hunger in America. We are grateful to Luke Bryan, Bayer and Kroger for raising awareness of this issue and for their commitment to helping neighbors in need,” said Lauren Biedron, vice president of corporate partnerships at Feeding America. “Through the Here’s to the Farmer campaign, we hope people across the country will come together, contribute and help fight hunger in their communities.

To learn more about Bayer’s Here’s To The Farmer campaign, visit

Tour dates and locations include:


9/15 Monroeville, IN – Highland Farms

9/16 Mechanicsburg, OH – SpringFork Farms

9/17 Fowlerville, MI – Kubiak Family Farms

9/22 Murdock, NE – Stock Hay & Grain Farm

9/23 Boone, IA – Target Farm

9/24 Eyota, MN – Gar-Lin Dairy

For details on show locations and tickets, visit

*$1 helps provide at least 10 Feeding America® Guaranteed Meals on behalf of local member food banks. From 6/15/2022 through 10/31/2022, Bayer is guaranteeing the financial equivalent of up to 1,000,000 meals ($100,000) under the promotion.

About Bayer

Bayer is a global company with core competencies in the areas of life sciences healthcare and nutrition. Its products and services are designed to help people and the planet prosper by supporting efforts to master the major challenges posed by a growing and aging global population. Bayer is committed to fostering sustainable development and generating a positive impact on its activities. At the same time, the Group aims to increase its profitability and create value through innovation and growth. The Bayer brand is synonymous with trust, reliability and quality around the world. In fiscal year 2021, the Group employed approximately 100,000 people and generated revenue of €44.1 billion. R&D expenditure before exceptional items amounted to 5.3 billion euros. For more information, go to or visit us on Facebook, Twitter and Instagram.

About Luke Bryan

Since his debut, Bryan has earned 29 No. 1 hits and has more RIAA-certified digital singles than any other country artist with 68.5 million. His worldwide global streams are 17.2 billion and he has sold nearly 13 million albums. Its signature concert tours played sold-out shows for 12 million fans, including 36 stadium concerts, farm tours, spring break shows and seven sold-out “Crash My Playa” concerts. He launched his “Raised Up Right Tour” last week. Bryan has won more than 50 major music awards, including five as artist of the year. His third and most recent artist win was awarded by the Academy of Country Music in 2021. Additional awards include six recognitions as CMT Artist of the Year, NSAI Artist/Songwriter of the Year, all first recipient of the ACM Album of the Decade Award for Crash my party, seven CMT Music Awards, five Billboard Music Awards and four American Music Awards, in addition to being nominated Billboard ‘s Top Country Artist of the 2010s, most heard artist of the decade by Country air control, and the recipient humanitarian artist by country broadcasters last year. Luke, Katy Perry and Lionel Richie just wrapped up their fifth season as celebrity judges on ABC American idol.

On June 9, Luke kicked off his ‘Raised Up Right Tour’ which will run through October with opening guests Riley Green, Mitchell Tenpenny and DJ Rock. Visit and connect with him on his social media including Facebook, TwitterInstagram and YouTube.

About Feed America

Feeding America® is the largest hunger relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and more than 60,000 partner agencies, food pantries, and meal programs, we’ve helped provide $6.6 billion in meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security for the people we serve; draws attention to the social and systemic barriers that contribute to food insecurity in our country; and advocates for legislation that protects people from hunger. Visit, find us on Facebook or follow us on Twitter.

About Kroger

At The Kroger Co. (NYSE: KR), we’re Fresh for Everyone™ and dedicated to our purpose: Feeding the Human Spirit®. We are nearly half a million associates in our family of companies who serve more than 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to building #ZeroZeroWaste Hunger communities by 2025. To learn more about us, visit our newsroom and investor relations site. Visit Kroger on Facebook or follow us on Twitter or Instagram.

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CONTACT: Nicole Hayes

United States


Brian Leak

Bayer US Crop Science




Source: Bayer

Copyright BusinessWire 2022.

PUBLISHED: 06/17/2022 08:45 / DISK: 06/17/2022 08:46

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