British Spirit-Based Hard Seltzer Brand Berczy® Expands Distribution to the United States

Boasting several award-winning recipes, Berczy is now produced in Utica NY, using premium, quadruple-distilled vodka and real fruit, an effort that will help grow the high-end segment of the RTD market. To support the local community, 1% of Berczy sales made in the state of New Jersey will be donated to the brand’s local charity partner, Reclam the Bay, an effort that supports education and environmental protection along the Jersey Shore. Also dedicated to reducing its carbon footprint, the brand has chosen to offset all carbon emissions from its production to further bolster its sustainability credentials.

Of the New Jersey expansion, brand co-founder Nick Graham shares, “We have been working on our US venture for over 12 months now, engaging qualified and high profile investors to accelerate our launch.” Graham goes on to say, “We recognize the tremendous growth potential and opportunity for premium spirits-based hard seltzer to succeed in the United States. With our award-winning flavors and compelling marketing proposition, we are confident that Berczy will stand out from the competition within this growing category.”

In terms of marketing support, the launch strategy includes a large-scale poster campaign, including billboards across the state of New Jersey, guerrilla marketing in key territories and a digital campaign aptly dubbed ‘The Brits Are Coming’. Co-founder of Berczy Nick Johnson shares, “If you look across the beer market, European alternatives are commonplace, but we haven’t yet seen that same transition in the relatively new category of hard seltzer. We’re really excited to bring our recipe award-winning with a brand full of British charm to great condition New Jersey.”

Aiming to capitalize on the growing demand for ready-to-drink spirits products made with premium vodka, real fruit combinations and a quintessentially British ethos, Berczy is available for sale across New Jerseyrolling out to Shoprite stores and Bottle King stores statewide starting in May 24, with other retailers joining this summer. Berczy cans are available for purchase in packs of 4 unique flavors for $10.99 MSRP and various packs from 6 packs to $15.99.

[NOTE TO EDITORS]

– The brainchild of two friends, Nick Graham and Nick JohnsonBerczy’s idea was inspired by from Toronto Berczy Park. During the summer of 2019, the duo noticed the importance of the hard carbonated drink and pledged to introduce their own brand.

Nick Graham has a background in start-ups and retail, having been one of the first to help establish HelloFresh’s supply chain in the UK, and recently worked as a strategy consultant retail at Capgemini. Nick Johnson has over 7 years of international experience in the field of environmental engineering and sales. The founders have since teamed up with an industry veteran and former CEO of Carlsberg Mike Mitarowhich provides advisory support to Graham and Johnson.

– Berczy was supported by Virgin Start Ups in June 2020enabling the brand to access the capital required for marketing and production activities, cementing its place as one of the UK’s premier seltzer producers, having featured on the show Dragons’ Den from the BBC and having won two Spirits Business Masters medals and a Great Taste star.

– All Berczy products are 100% natural and flavored with real fruit. As with the UK, Berczy produced 3 base flavors for the US: Lemon & Lime, Peach & Raspberry, and Passion Fruit & Turmeric in 12 fl oz. cans.

For more information on Berczy visit www.berczydrinks.com

ABOUT BERCZY:

The brainchild of two friends, Nick Graham and Nick Johnsonthe idea of ​​Berczy was born inside from Toronto Berczy Park after the duo noticed the importance of hard seltzer while sipping in the summer of 2019. This UK-sourced hard seltzer is made with real fruit and distilled alcohol from premium quality, delivering an uplifting, sparkling taste with every sip. Awarded for its refreshing flavors, the brand is dedicated to a sustainable business model with the goal of providing a positive alternative to hard seltzer that benefits both the environment and consumers. With a keen eye on global distribution, Berczy is available now in New Jersey, United States, UK, hong kong and the Netherlandswith further expansions planned for the coming year.

For more information, visit www.berczydrinks.com

MEDIA CONTACT: Georgia Troc, [email protected]

SOURCEBerczy

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