The deal will bring Jobs and the company’s new SCiQ retail technology to Colorado
ATLANTE, August 18, 2022 /PRNewswire/ — Scientific Games announces that the Colorado Lottery will evolve its scratch game business to Strengthened partnership for scientific games program through a contract extension with the company. This decision is part of an overall responsible growth plan aimed at generating maximum contributions to from colorado parks, trails, pools, open spaces and schools across the state. Scientific Games has provided Colorado Lottery scratch cards for nearly 40 years.
The SGEP the program is used by seven of the world’s top 10 instant lotteries (La Fleur 2022 World Lottery Almanac). Currently, SGEP generates nearly 40% better performance in weekly instant game retail sales per capita than US lotteries without the program.
Through this new partnership, Scientific Games will provide the Colorado Lottery with world-leading instant game design and portfolio management services, as well as analytics and insights focused on technology, game manufacturing, advanced logistics, marketing, sales support and licensed brand services. Advanced logistics is powered by the company’s patented system scitrak and Order systems to direct the proper management and distribution of inventory across Colorado’s network of more than 3,000 Lottery retailers.
Scientific Games will also provide in-state jobs to support the new partnership with a new office located near the lottery headquarters in Lakewood, Colorado.
In addition, the extension of the contract will bring 500 SCiQ units to select Colorado Lottery retailers. The groundbreaking retail technology will provide the Lottery and its retailers with unprecedented real-time visibility and control over instant gaming inventory at individual stores. SCiQ will also significantly streamline retailers’ operational and accounting procedures for Colorado Lottery scratch games.
Tom Seaverdirector of the colorado lottery, said: “We are focused on responsible growth of our scratch card game product category for the enjoyment of Colorado players and maximize our returns to good cause programs in the state. This contract extension with Scientific Games will bring operational efficiencies to the Lottery and our retailers. Seaver has over 30 years of leadership experience in the lottery industry.
John SchulzPresident, Americas and Global Instant Products for Science Games, said, “This is an exciting opportunity for the Colorado Lottery and Science Games teams to expand our work together to entertain players and benefit the state’s environmental and educational programs. We look forward to passing on our collaborative efforts to the next level through a SGEP partnership that includes our SCiQ Technology.”
Scientific Games is the world’s largest creator, producer and service provider of instant games, with products generating over 70% of global instant game retail sales.
The company provides retail and digital games, technology and services to 130 lotteries in 50 countries around the world, including nearly all North American lotteries.
CommanderCast, SCiQ and Sci-Trak are registered trademarks of Scientific Games, LLC. © 2022. All rights reserved.
About science games
Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and innovative retail and digital solutions, we elevate the game every day. We take game design to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.
SOURCE Scientific Games LLC