A handful of lucky Hearthstone players who’ve spent time away from Blizzard’s card game/vampire wallet find a bunch of free card packs waiting for them when they hit up Battle.net. Here is a player who received 150 packs as a “welcome gift” (opens in a new tab)and another who thought it was wrong until they logged in and also found 150 packs waiting for them (opens in a new tab). Not everyone received the same unusual generosity. This player only received 20 packs (opens in a new tab)which is still not to be despised.
What is happening here? As a Blizzard spokesperson told PC Gamer, “We do a lot of limited and targeted testing like this to better determine what drives interest from old, new, or current players, which is a practice This was a region-specific test for Hearthstone in the UK and France for a subset of affected players who were first randomly sorted into groups before being tested in the industry. see assign a corresponding offer between 20 and 150 packs.”
While targeted testing may well be “standard industry practice,” I’ve never logged into Gwent or Magic: The Gathering and gotten such a big mountain of free cards. Hearthstone has more competition than ever with the continued popularity of games like Legends of Runeterra, and there seems to be a new solo deck builder every week, the latest being the Witcher-themed Gwent: Rogue Mage. . A big pile of free stuff is definitely a way to tempt players who have bounced back to another card game again.
As to why some players received different amounts of free packs, Blizzard’s spokesperson said, “It’s completely random. Affected players are randomly sorted into different buckets and given a corresponding offer, in that case a number of card packs.” The minimum is 20 packs and the maximum is 150 packs.
The Welcome Gift is a region-limited offer only available to select players in the UK and France, and it ends on August 5, which is the last day the packs can be claimed. If you’re not one of the lucky few, there’s always a chance you’ll get freebies in the future, however, Blizzard’s spokesperson said, “We’ll continue to run tests like this- ci because they can be a powerful tool to learn more about our players.”