The company announced that it will renew its partnership for the 2028 Olympic and Paralympic Games to be held in Los Angeles.
Hershey will once again partner with Team USA at the upcoming LA28 Olympic and Paralympic Games, which will be held on American soil for the first time since the 2002 Salt Lake City Winter Games. The company will also continue to support the American team during the Games of Paris 2024 and Milan Cortina 2026.
“We are proud that our iconic brands will continue to be part of the celebrations and moments of kindness for athletes and fans supporting Team USA through the LA28 Games,” said Vero Villasenor, Vice President of Apparel, The Hershey Co. “Our employees, partners and consumers who love our brands all share the passion and pride in celebrating our American Olympic and Paralympic athletes.”
Hershey joins the highly anticipated LA28 Olympic and Paralympic Games as the first National Food Partner for the first Summer Games on American soil since Atlanta 1996. This will be the third time Los Angeles has hosted the Olympics and the first time the Games Paralympics will be organized.
“Hershey has been a champion of Team USA athletes and their iconic successes since 2015, and we are thrilled to have them continue alongside us on the road to the LA28 Olympic and Paralympic Games,” said Dave Mingey, vice president. senior, partnership management. and activation, US Olympic and Paralympic Properties. “We are especially proud that a renowned American brand like Hershey is partnering with the LA28 Games to co-create an experience that empowers fans and athletes and builds on the excellence of the American Olympic and Paralympic movement.”
The renewed agreement builds on the partnership and support Hershey has provided to Team USA athletes who competed at Rio 2016, PyeongChang 2018 and Tokyo 2020. Hershey will also use NBCUniversal’s Olympic and Paralympic media platforms to support partnerships until 2028.
The Hershey Co. is headquartered in Hershey, Pennsylvania, and has approximately 19,000 employees worldwide. The company has more than 100 brands in approximately 80 countries around the world that generate more than $8.9 billion in annual revenue, including iconic brands such as Hershey’s, Reese’s, Kit Kat, Jolly Rancher and Ice Breakers, as well than fast-growing brands. salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Pretzels.