East Imperial PLC – a New Zealand-based producer of tonic waters and mixers – appoints The Lion Brewery, a Pennsylvania-based beverage producer, as its US bottling partner. Under the deal, the brewery will bottle the entire East Imperial range from early 2023.
East Imperial says the deal will result in significant logistics savings, reducing the investment costs involved in expanding into the United States. It follows the announcement of a recent distribution deal with Republic National Distributing Company, one of the largest distributors in the United States, earlier this year.
Chairman and CEO Tony Burt said, “I am delighted that we have found a bottling partner who shares our high standards for sourcing and bottling the best quality ingredients to make the best product. possible for our demanding clientele. I am incredibly excited about the opportunity in the United States. for ultra-premium mixers, and now with local bottling and national distribution in place, East Imperial is well positioned to capitalize on this and reach new customers across the country. »
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By Holly Beveridge; firstname.lastname@example.org
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