Invest WindsorEssex campaign aims to attract U.S. tech companies to Canada

Invest WindsorEssex has launched a marketing campaign in Michigan, Ohio, Illinois and Indiana targeting small and medium-sized tech companies to expand their business in Windsor.

The campaign titled “Windsor-Essex: A Bridge to Your Future” promotes the region as a prime location for foreign direct investment due to its strategic location, access to world-class talent, quality of life and of its thriving innovation ecosystem.

The campaign strategy includes video, social media, billboards, display ads, and search marketing tactics designed to drive audiences to a landing page (TheFutureIsWe.ca) showcasing the value proposition of Windsor-Essex region and next steps for future expansion.

“We are actively calling on forward-thinking technology companies and individuals to grow and invest in Windsor-Essex,” said Stephen MacKenzie, President and CEO of Invest WindsorEssex.

“The region is at the forefront of technological innovation and we are opening our doors to opportunities and future partnerships.”

As the home of the Canadian Automobility Hub (the first electric vehicle ramp-up plant of its kind in Canada) and the future location of Canada’s first gigafactory (NextStar Energy Inc.), MacKenzie said Windsor-Essex is in quickly becoming one of the nation’s leaders in innovation and technology in automobility and beyond.

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