Mahindra Roxor Could Face Permanent Ban in USA

Mahindra has been selling the Roxor off-roader in the United States for a while now, but it has struggled with Fiat Chrysler Automobiles’ design infringement case in the past.

The Indian SUV maker could face a ban on Mahindra Roxor sales for the North American market. Roxor is a very popular 2 and 4-seater off-road jeep among those looking for an affordable adventurer. In June 2020, the United States International Trade Commission ruled that the Roxor violated the Jeep’s trade dress. Therefore, Mahindra had to limit imports and sales of the Roxor.

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Mahindra Roxor
Mahindra Roxor

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Mahindra could face a ban on sales of Roxor

As a result, Mahindra redesigned the Roxor to look very different from Jeep products. It was relaunched in the United States in November 2021. This time around, the exterior styling had been significantly changed to avoid any form of infringement. However, it is reported that the decision of the US Circuit Court of Appeals may reconsider the case after the FCA appeal. Initially, the verdict was that an average person would be able to distinguish between Jeep and non-Jeep products.

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Additionally, the 6th Circuit said Mahindra is a known counterfeiter and must be held to a higher standard to ensure the Roxor’s design does not resemble Jeep products. This appeals court sent the case back to the Detroit court (where the original decision was made) to reconsider whether or not the design of the new Roxor maintains a “safe distance” from the design of the Jeep. Let’s see further what happens in this case.

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The 2022 Mahindra Roxor is powered by a 2.5-liter m2DiCR turbo diesel engine that develops 62 hp and 144 lb-ft (195 Nm) of peak power and torque. It is mated to a 5-speed manual gearbox with a 2-speed manual transfer case with 2WD and 4WD transmissions. Top speed is limited to 88 km/h (55 mph) as it is first and foremost a capable off-roader. What are your thoughts on the subject?

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