Media rights – The USA next destination for ICC

USA AND MEDIA RIGHTS

The International Cricket Council has set its sights on the US market and a few of its top officials are all set to leave for the US this weekend.

The International Cricket Council has set its sights on the US market and a few of its top officials are set to leave for the US this weekend ©Getty

The International Cricket Council (ICC) has set its sights on the US market and a few of its top officials are all set to fly to the US this weekend to negotiate with potential future broadcasters in the US market . The United States is considered the third largest cricket market in the world, after India and the United Kingdom.

Anurag Dahiya, Chief Commercial Officer, and Sunil Manoharan, Vice President – Media Rights, will stop in New York, San Francisco and Connecticut to chat with broadcasters in the United States, primarily with executives from NBC, ESPN, CBS, Amazon , Viacom and WillowTV.

It is perhaps not inaccurate to say that ICC officials will be spending a great deal of time with the executives of NBC, one of the largest media networks in the United States. With the ICC aiming to be part of the Los Angeles Olympics in 2028, it could woo the National Broadcasting Company, headquartered in New York, which is also the Olympic broadcaster in the United States. How NBC will react to a cricket property is a point of curiosity.

That’s not to say, however, that attempts won’t be made to woo other major networks. In fact, Dahiya and Manoharan will fly to Connecticut to meet with officials from ESPN, one of the largest sports broadcasting companies in the world. Willow TV officials will meet with the ICC executive in New York. Willow TV, like Cricbuzz, is part of Times Internet which recently secured IPL media rights to both territories in the rest of the world, including the United States.

In San Francisco, they will meet American Cricket Enterprises (ACE), the commercial arm of USA Cricket which manages T20 competitions and holds the rights to organize them in the United States.

The ICC, which recently launched the tender for the India rights (for the 2024-31 cycle), has decided to sell the territory of the property this time around and is expected to announce the tender for offers next. He announced that the Indian rights process will be completed by September and by October the sale of the US rights is expected to be completed. By the end of the year, the ICC hopes to cover all major cricketing regions, including Australia, New Zealand and South Africa.

An important feature of the new ICC tender is that it offers bidders the option to purchase rights for four and eight years, TV and digital rights separately as well as with a composite bid. The ICC has also separated the rights of men and women.

© cribuzz

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