ParlayBay, the provider of innovative sports betting titles, has agreed to deliver its exciting games to operator TOPsport, increasing the provider’s reach and enabling more players to take advantage of its product offering.
The agreement sees ParlayBay’s entire game portfolio being provided to TOPsport.lt, including the company’s exciting games STREAK, BOSS, GEKKO, CUT and RUSH – with the integration to be completed by the end of the year. ‘year.
The agreement heralds a further European expansion of ParlayBay’s exciting new brand, offering Lithuanian sports bettors the opportunity to enjoy its state-of-the-art products.
Strategically positioned to transform sports betting markets, the provider continues to accelerate the delivery of its revolutionary, player-centric experience to sports bettors.
Parlaybay games are fast-paced and consist of short games, appealing to the fast-paced consumption preferred by young people. They also feature elements seen in casino games, giving players a familiar and social experience and combining the best of many popular products through UI/UX focused design.
Patrick Nordwall, CEO of ParlayBay, said: “TOPsport is one of the most recognized operators in Lithuania, with a fantastic vision for the future of iGaming. We are very proud to be able to announce our alliance with a partner who shares our passion for innovative products in our industry. .
“This winter, Lithuanian TOPsport players will be able to experience our outstanding sports betting games and unique player experience.”
Dainius Gulbinas, CEO at TOPsport, said: “ParlayBay is an ambitious iGaming venture that will help us take our online portfolio to another level with its pioneering products.
“We are on the same page as ParlayBay and believe that innovation in sports betting has yet to reach its full potential, so we are excited to work together to achieve this goal.”