The International Cricket Council (ICC) has its sights set on the US market, and a few of its top officials are due to travel there this weekend to engage in discussions with potential broadcasters in the US market.
After India and the United Kingdom, the United States is considered the third largest cricket market in the world.
Chief Commercial Officer (CCO), Anurag Dahiya, and Vice President of Media Rights (Sunil Manoharan) will stop in New York, San Francisco and Connecticut to meet with American broadcasters, mainly officials from NBC, ESPN, CBS, Amazon , Viacom and WillowTV.
One of the largest television networks in the United States, NBC, has executives that the ICC reps will likely spend a lot of time with it. The National Broadcasting Company, which broadcasts the Olympics in the United States and is headquartered in New York, may be courted by the International Cricket Council, which aims to participate in the Los Angeles Olympics in 2028. It will be interesting to see how NBC responds to a cricket property.
ICC hopes to cover all major cricketing regions:
They will meet with American Cricket Enterprises (ACE), the business arm of USA Cricket that oversees and controls T20 tournaments in the United States, in San Francisco.
The ICC recently announced India’s rights auction (for the 2024-31 cycle) and opted to sell the property by territory this time. It is expected that the ICC will then publish the tender for the US rights.
He said the sale of the US rights should be completed by the end of October and the process for the Indian rights would be completed by September. The International Cricket Council is aiming to include South Africa and Australia-New Zealand among its top cricketing areas by the end of the year.
The International Cricket Council’s new tender is unique in that it offers bidders the option of purchasing four- and eight-year rights, television and digital rights separately, or with a single composite bid. The ICC has also separated the rights of men and women.
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