United Kingdom Toys and Games Market Report 2022: Importance of “Kidults” for Companies Remains High – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Toys and Games in the UK” report has been added to from ResearchAndMarkets.com offer.

The UK Toys and Games report offers a comprehensive guide to the size and shape of the market nationwide. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth.

The limited social interactions and home confinement that defined 2020 in the UK continued through the first months of 2021. However, during the second half of the year the first steps to return to some level of normality were taken.

Although a new variant appeared towards the end of 2021, it did not lead to additional lockdowns in the UK. This translated into another year of positive value sales for toys and games compared to 2019, although growth was not as strong compared to 2020.

It identifies leading companies, leading brands and offers a strategic analysis of the main factors influencing the market – be they new product developments, distribution issues or pricing. The forecasts until 2026 illustrate the evolution of the market.

Why buy this report?

  • Get a detailed picture of the toys and games market;

  • Identify promising sectors and identify factors of change;

  • Understand the competitive environment, major market players and leading brands;

  • Use five-year forecasts to assess the expected market development.

Main topics covered:


  • Toys and games in 2021: the overview

  • Key trends 2021

  • Competitive landscape

  • Retail Developments

  • What future for toys and games?

  • Market data

Traditional toys and games in the UK

  • Key Data Findings

  • Developments 2021

  • The importance of “kidults” for companies remains high

  • The return of blockbusters boosts sales in high license categories

  • Strategy card games maintain strong sales during a year of decline for traditional toys and games

Prospects and opportunities

  • Businesses need to address sustainability, inclusivity and diversity more as consumers become more environmentally and socially conscious

  • The need for innovation and digital elements will be vital for players of traditional toys and games

  • Parents will increasingly be interested in toys that serve a purpose beyond entertainment

Category data

  • Strong demand for the latest console releases from Sony and Microsoft is fueling video game growth in 2021

  • Growth of Ar/VR headsets in 2021 fueled by the release of Oculus Quest 2 and Playstation 5

  • Video game e-commerce penetration plummets in 2021 as the return to normal begins

  • Positive performance expected for video game software after a slight decline in 2021

  • Additional demand for in-game purchases expected to be main driver for digital video game software

  • Sales of Ar/VR headsets should continue to accelerate, supported by software innovations

For more information about this report visit https://www.researchandmarkets.com/r/ymk1ky

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