WION launches extensive outdoor campaign in USA

WION, India’s leading international news channel, has launched an extensive outdoor campaign in the New York and Washington DC markets for a period of 30 days. The campaign leverages 125 sites, including digital bus shelters and digital newsstands in critical areas targeting global news audiences and political influencers.

The goal of this campaign is to increase brand recognition and recall among audiences in both regions. WION News aspires to expand the market’s existing channel audience and site traffic through linear and digital means. The brand aims to increase app downloads from the US market to present viewers with relevant news content.

Speaking about the campaign, Anindya Khare, Head of Marketing at Zee Media Corporation Ltd, said, “We are delighted with this campaign and hope to increase our brand awareness in the US market. As a global news channel, the United States has always been an important market for us, and we look forward to increasing our channel audience share. Our focus on facts and no-frills news has been key to building the brand. »

WION news hosts an exclusive 30-minute show live from the US studio at 7:00 p.m. IST and 1:30 p.m. GMT daily. The brand enjoys healthy traffic from the US market, with almost 20% of website traffic coming from the US. The channel plans to further expand its regional distribution through the implementation of critical marketing campaigns.

The channel is available to viewers through YouTube, IOS, ANDROID, ROKU, AMAZON FIRE TV, KLOWD TV, GLEWED TV, and DISTRO TV in the US market.

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